About Us

Schoolcraft Studios is a family owned and operated business. The company was started by George and Gina Crescione in Paterson, NJ in 1947. George and Gina opened Crescione Studio, located at 53 Market Street, where they specialized in family portraits and tuxedo rentals.

In 1973, their son Joseph joined the business. Joe ambitiously began pursuing school photography and opened Schoolcraft Studios. Over the past 30 years, he has invested in the most advanced machinery and technology, assisting  Schoolcraft in surpassing competitors in the school photography business. In 2002, Joe's daughter Cristine, began her career at Schoolcraft and was soon joined by her brother, G.J., in 2005. With innovative ideas, Cristine and G.J. look forward to maintaining and improving the relationships their father has formed over the last 30 years.

Schoolcraft is currently located at 2 Wilson Drive in Sparta, New Jersey and services over 100 schools throughout New Jersey while continuing to grow. From the site of the photography shoot to the office, Schoolcraft professionals pride themselves in high quailty products while striving to provide flawless service to ensure customer satisfaction.

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